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Get New Customers with Effective Instagram Ads

Instagram ads, which are preferred by many brands with large or small budgets, attracted plenty of attention, especially in 2021 and we do not doubt that this interest will increase in 2022. Considering more than 1 billion Instagram users, it is no surprise why most brands want to promote their products or brands on this platform.

Instagram is also a social media platform and its user base is rapidly increasing. Needless to say, it is also the social media platform with the most daily users.

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How to launch effective Instagram ads that can attract more attention from your target audience? Effective ad strategies you can use in your Instagram Ads in 2022.

  • The total number of Instagram users is more than 1 billion
  • It has more than 500 million daily active users
  • There are 25 million active brand accounts
  • The daily like amount is 4.2 billion
  • Every day 100 million new images are shared
  • 200 million Instagram users visit a brand’s Instagram account daily
  • 69% of the influencer marketing budgets of brands are spent on Instagram

It is obvious that brands do not underestimate these statistics. We see the ads of dozens of brands every day on Instagram. As you might remember, Facebook, which is the owner of Instagram, acquired the platform for $1 billion in 2012. In 2018, Bloomberg valued Instagram at $100 billion.

Facebook earned $9 billion in revenue from Instagram Ads in 2018. Considering the increasing ad revenues in 2019 (around $14 billion) brands know the importance of Instagram, which has more than 1 billion users, for their marketing activities.

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Well, what do you need to do for effective Instagram ads?

– Make Your Ad Campaigns Align with the Promises of Your Brand

The strategy of your ad campaign is the first thing to consider in the process. The most important thing you need to pay attention to in this process is making sure that your ad aligns with the corporate message. It must be compatible with your marketing strategy. A campaign fiction that reveals the objectives of your ads will let you enjoy the results.

– What Will Be the Purpose of Your Ads?

You can target many things with Instagram ads. For example, if you want to increase your sales or website traffic, you need to create a campaign that focuses on your product or includes interesting messages, respectively.

Content marketing, which is considered to be one of the 2022 digital marketing trends, can be a great strategy too. If you identify the content that your target audience may like and integrate this content into your ads, your campaign conversion rates will be much better compared to ad campaigns designed for increasing sales.

Tested Success Story: As MODD/Group, we wanted to launch a campaign that promotes our ad agency on Instagram at the beginning of 2022. Instead of fancy messages promoting our agency, we prepared content that can attract the attention of our target, marketing professionals (You can check it out on our blog page). We prepared ad images such as 2022 digital marketing trends, and social media trends for your brands in 2022.

Just in a week, we attracted thousands of website traffic and two new customers to our agency. Also, representing an effective agency creating practical content provided many benefits in terms of brand awareness.

You can check the content by visiting this link.

– Take the Advantage of All Ad Models on Instagram

Make sure that you benefit from all Instagram ad tools to improve the campaign performance and conversion rates (call-to-action). Immerse your target audience by taking the advantage of ads such as story ads, feed ads, and discover ads.

– Video, Image, Animation Story, or Carousel

There are many communication tools you can use in your Instagram ad campaign. You need to choose the right image format in your strategy to get the best performance.

– Choose Your Target Audience and Hashtags Carefully

Instagram tools offer you many options to accurately choose your target audience. You can create many parameters such as age, gender, interest areas, location, and so on in your campaigns for the target audience of your brand. Also, with the help of hashtags, you can put your brand under the radar of users who perform specific searches.

– Collect Data and Make Corporate Calls

You can collect the data of your target audience with form ads, which we often see in housing projects recently, and include your potential customers in your database. What matters here is processing the data successfully after getting it with forms. As MODD/Group, we have contributed to the processing of thousands of data in recent years. You can effectively improve the conversion rates of the forms to sales with corporate calls. The presentations and promotional videos you are going to share with the people you are going to contact after getting their data will be extremely effective. We will discuss this topic with success stories we will share in our articles in the following days.

Such details are highly important, especially in industries such as real estate, tourism, education, healthcare, and much more!

– Test Your Campaign

Effective Instagram Ads are not similar to traditional ads. Take the advantage of this and optimize your campaigns. It is not impossible to change your outdoor ads such as billboard ads and retarget your audience, but it is quite challenging. Use the advantages in your favor in digital marketing.

Suggestion: Set your daily budget before you launch your Instagram ad campaign and start testing with a small portion of your budget to measure the campaign conversion. When you believe you have the right targeting and image (which we recommend doing so with professional ad agencies) you can use the real budget of your campaign.

– Make Sure Reports Add Value to Your Campaign

After launching your Instagram ads, analyze your daily, weekly, or monthly reports and optimize your campaign regularly.

– Get Prepared for Comments

Make sure you create a strategy for the positive and negative comments you are going to get on your ads during your campaign before you launch it and prepare replies. You can contact the users directly for the negative comments. You need to expect such users all the time on social media platforms. Eventually, you can respond to negative comments by deleting the comment as soon as you get a notification, but you can also inform your consumers by contacting them directly.

– Get Professional Support

Many brands can manage social media management within their organization. However, they tend to ignore the fact that content creation should be carried out strategically, carefully, and according to many parameters. Similarly, although launching ad campaigns is quite easy with Facebook tools, it requires serious planning and know-how. You can get quite different performances from two campaigns with the same budget with the effective use of the designs, right targeting, and optimizations. At this point, our recommendation is to work with a team that is expert in its field.

Keep in mind that there are many important steps in the process such as copywriting, strategic planning, design, and reporting and one person undertaking all these duties will lead the brands to lose their potential performance.

You can contact our team for more about the effective campaign methods.

MODD/Group

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