Instagram Ads

Gain New Customers with Effective Instagram Ads

Instagram ads, used by both large and small-budget brands, received significant attention in 2019, and there is no doubt that we will see even more ads in 2024. Since the number of Instagram users in Turkey is higher than in many countries, it is not surprising that the platform is among the top choices for brands.

Today, there are 53 million social media users in Turkey, and 40 million of them are Instagram users. It is also one of the fastest-growing platforms. In terms of user count, Turkey ranks 5th globally, and the platform gained 1 million new users in just the last 3 months.

How can you create more effective Instagram ads that will capture your target audience’s attention? Effective Instagram advertising strategies you can use in 2024:

• 1 billion total users in 2020
• 500 million daily active users
• 25 million active brand accounts
• 4.2 billion likes per day
• 100 million photos uploaded daily
• 200 million users visit at least one brand profile daily
• 69% of brands’ influencer marketing budgets are spent on Instagram

It is clear that brands do not ignore these numbers. Every day, we see dozens of brand ads on Instagram. As we remember, Facebook purchased Instagram for $1 billion in 2012. By 2018, Bloomberg valued Instagram at $100 billion.

Facebook earned $9 billion in revenue from Instagram ads in 2018. Considering Instagram’s forecasted $14 billion ad revenue in 2019, it is very clear how important Instagram has become for brands in terms of marketing activities.

So, what needs to be done for effective Instagram ads?

– Align your ad campaign with your brand’s promises

The strategy of your ad campaign comes first. The most important point is ensuring that your ad aligns with your brand’s core message. It must match your marketing strategy. A campaign setup that clearly reflects your objective will greatly speed up achieving results.

– What is the goal of your ad?

You can target many different objectives with Instagram ads. For example:

• If your goal is sales—use a product-focused campaign.
• If your goal is website traffic—use a curiosity-driven message strategy.

Content marketing—listed among the 2024 digital marketing trends—can also be a powerful strategy. If you determine content your target audience is interested in and integrate only value-based content into your ads, your conversion rate may be significantly higher compared to traditional sales-focused campaigns.

Proven Success Story:

At the beginning of 2020, as MODD/group, we wanted to run an Instagram campaign promoting our agency. Instead of fancy messages, we created useful content for marketing professionals. (Available on our Blog.)

We prepared visual ads such as 2024 digital marketing trends and 2024 social media trends for your brand.

Within just one week, we gained 2 new clients and thousands of website visits. Additionally, representing an agency producing valuable content strengthened our brand perception and received great feedback.

You can access the content here.

– Use all of Instagram’s advertising formats

To increase your campaign performance and conversion rate, utilize all of Instagram’s ad tools (Call to Action). Use Story ads, Feed ads, and Explore ads to fully surround your target audience.

– Video, Single Image, Animated Story, or Carousel

There are numerous tools you can use in your Instagram ad campaigns. Choose the visual format that best matches your strategy.

– Choose your target audience and hashtags carefully

Instagram gives you extensive targeting tools: age, gender, interests, location, behaviors, and more. Hashtags also help you reach users making specific searches related to your niche.

– Collect data and manage follow-up professionally

With form ads—especially popular in real estate—you can collect valuable data from your audience and include potential customers in your database. The critical point is effectively processing this data after collecting it.

As MODD/group, we have successfully processed thousands of leads in recent years. Conversion rates increase dramatically when supported by professional follow-up calls, presentations, and videos.

This is especially important in industries such as real estate, tourism, healthcare, and education.

– Test your campaign

Instagram ads are not like traditional advertising. Use this advantage and optimize continuously. While billboard campaigns cannot be changed easily, digital ads can be adjusted instantly.

Tip: Before launching your Instagram ad campaign, determine your daily budget and begin with A/B testing using a small amount. Once you identify the best-performing audience and visuals (ideally with a professional agency), scale your campaign budget.

– Use reporting to improve your campaign

After your Instagram ads go live, analyze performance daily, weekly, and monthly. Regularly optimize your campaign.

– Be prepared for comments

Before launching your campaign, create a strategy for how you will respond to positive and negative comments. For negative comments, reach out via direct message to manage the situation effectively. This is common on social media platforms.

– Get professional help

Many brands try to manage social media internally, but they overlook the strategic depth required for content production. Similarly, while launching ads through Facebook tools seems easy, achieving real performance requires expertise. Two campaigns with the same budget can produce completely different results depending on targeting, design quality, and optimization.

Remember: processes such as copywriting, strategic planning, design, and reporting are critical steps. When all responsibilities fall on one person, performance loss is inevitable.

For more information on effective campaign methods, you can contact our team here: Contact Us.

MODD/group Team

A must-read article: 15 Effective Social Media Strategies