Conversion rate optimization is one of the most critical topics in digital marketing. It is also referred to as CRO as an abbreviation.
Besides actions such as sales, form filling, or contact on any page visited by the users, analysis of many data such as the behavior of the users on the homepage and the time spent on the pages are referred to as conversion.
As a result of all these analyses, you can change the size or location of a button on your page by monitoring your conversions.
You need to use a lot of software and take tests during conversion rate optimization. It is possible to increase your conversion rate by analyzing the obstacles that users encounter on pages. If you follow the wrong practices, your conversion rates will drop significantly. All these conversion optimizations you need to use should be constantly practiced. It may not be possible to enjoy the best results with a single practice.
– We start by testing the accuracy of the data submitted for your website. We need to be sure about this data for the performance of the analysis we are going to perform in the future. We perform the required Google adjustments and continue our efforts with all Google tools.
– Data collection interval is the process for A/B tests. It requires a minimum of a 2-week process. In this process, all the tested data will be processed.
– Conversion rates must be evaluated. According to the results of the tests and analyses, we check the results by comparing the results with the existing conversion rates.
– After the completion of research and analyses, we develop a plan to achieve our objective.
– We set a certain interval for the developed plan and test it on the right user segment.
– The test will take one week at a minimum. The increase in conversion rates can be observed in a short time.
– We end the test when we believe it is enough and start new test scenarios.
