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SEO Consulting

SEO, which stands for search engine optimization, is one of the most valuable elements in digital marketing. As the volume of the internet grows, the need for SEO consulting increases every single day, helping you make your brand more visible and effective on Google.

All of your brand’s digital assets are reviewed and brought into alignment with the optimization requirements of search engines. SEO consulting is not a one-time project completed within a fixed period. It is an ongoing process that must continue as long as your brand exists in the digital space. Competitors are regularly analyzed, site updates are made, benchmarks are evaluated, and strategies are developed accordingly.

Monthly SEO Consulting

A specific action plan is created for each month. A to-do list is prepared for your website within the selected month. Monthly reports are generated based on measurable performance evaluations. Although on-site work may take a bit of time at the beginning, in the following months, medium and long-term goals and competitor benchmarks are defined. While SEO may appear to deliver results in the short term, staying in the same strong position requires continuous and patient optimization.

Within Monthly Consulting:

  • SEO strategy and main objectives are defined at the beginning of the collaboration.
  • A monthly work schedule is prepared.
  • The team performing the work is integrated with the brand’s managers.
  • The responsibilities of both the brand and the MODD/group team are clearly defined.
  • Technical implementation details are shared with the advertiser.
  • Short-, medium-, and long-term success targets are set.
  • Regular reporting is done to monitor and evaluate performance.
  • Competitor analysis is conducted.
  • Target keywords are identified.
  • If country-based activations will be carried out, localized communication strategies are developed for each country.

SEO Is a Team Effort

SEO work is extremely important for brands. You can find many individual consultants online today, but to achieve long-term success, you need a well-integrated team.

Why?

To rank at the top of Google search results with your desired keywords, there are many complex criteria. Even if a consultant knows what needs to be done, they still require a team to implement all of these requirements effectively.

For example:

  • Visual content production
  • Social media management
  • Video content production

In all these areas, you need a team that can consistently produce for your brand.

Why Is SEO So Important?

According to research conducted on Google search results:
If you rank 1st for a given keyword, there is a 33% chance the potential customer will visit your website.
If you rank 2nd, this drops to 18%.
If you rank 3rd, it drops further to 12%.

This is why being in the top 3 positions is extremely valuable for increasing both your brand’s awareness and the number of new, organic customers you acquire.

Compared to other digital marketing activities, SEO is more cost-effective and highly results-oriented.

To reach your target audience in search queries, your website needs to be optimized by SEO professionals.

How Do We Start?

On-Site SEO Work

On-site SEO work is one of the primary responsibilities of MODD/group’s SEO consultants. It involves restructuring the content on your website to make it fully compatible with search engines.

This stage includes:

  • Adjusting heading tags on pages (H1, H2, H3, etc.)
  • Organizing the tag and category structure on the site
  • Revising meta descriptions
  • Checking for original content and producing new content where needed
  • Finding ideas and alternatives based on keyword analysis
  • Determining keyword density on pages and monitoring it throughout the process
  • Creating or optimizing the sitemap
  • Optimizing title and keyword usage
  • Checking and improving site speed (e.g., image sizes)
  • Implementing mobile SEO work
  • Following Google algorithm updates and restructuring SEO efforts according to new algorithms
  • Preparing before-and-after reports for all implemented work

Off-Site SEO Work

  • Building backlinks through organic link acquisition
  • Generating traffic and engagement via social media
  • Developing video content to support SEO
  • Creating backlinks to blog posts from various external sites

Our SEO Packages

As MODD/group, you can review our SEO service packages tailored to your industry’s competitive intensity and your country-based targets. In general, SEO is structured into three main packages:

1 – Starter (General SEO)
2 – Advanced (Domestic)
3 – International (Overseas)

For all your questions, you can get in touch with our SEO team via our contact page and choose the SEO consulting service that best suits your brand.

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