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Landing Page

Landing Page is one of the indispensable tools for digital marketing plans. It is the micro-website, where your target audience takes lead or actions with digital ads. In general, they are one-page websites, which focus on the message and are specially prepared for campaigns. Especially, they need to be mobile-friendly and have a simply designed form field.

For more information, you can refer to our blog posts Marketing with Landing Pages on our blog.

Landing page designs, which are used a lot in the housing sector recently, allow the flow of data from your visitors to your brand. Compared to a regular website, forms on the landing pages must be filled by more users. If this is not the case, you need to pause your campaign and check your landing page. Your message on such micro-websites should be as simple as possible but should not provide answers to all questions so that you can leave the visitors in suspense so that they have to fill out the form. You can repeat the call-to-action on the page or limit your campaign to a certain time to increase your potential form amount.

Landing pages are highly important and often underestimated in performance advertising campaigns. However, they are very effective in increasing conversion. Brands allocate hundreds of thousands of dollar budgets to advertisement campaigns, however, they usually do not pay the necessary attention to the landing pages, where all the performance turns into form filling. On the contrary, we need to break new records in performance by improving ourselves in landing page design. Even a $1 difference in our lead costs will provide a significant saving in the overall campaign.

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For these reasons, we have examined the habits of the visitors and we contribute to the campaign performance with some new techniques on landing pages.

  • Auto-Filled Form Fields

We are all lazy. We avoid doing things that will waste our time such as terms of use, cookie policy, or filling out forms. This is why you can fill the form fields with auto-fill techniques.

  • Momentary Visitor and Request Information

You can attract attention to a momentary product on the website and thus, encourage visitors to fill out the form. As you know, if a group of people is showing interest in something, in general, we all tend to purchase the product without getting more information about it.

 

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