LinkedIn Ads

What Do You Gain with Updated LinkedIn Ads?

With LinkedIn ads, where you can categorize your target audience in detail, you can create highly targeted, laser-focused campaigns for your brand.

Let’s get to know LinkedIn a bit first.

LinkedIn is the largest social media platform used by the professional business world. It is an extremely valuable space where professionals can connect with others and share their experiences.

In line with constantly changing economic indicators and technological trends, the concept of “career” has become one of the biggest challenges for people. In this context, since the day it was founded (2003),
LinkedIn has grown into a platform where over 600 million people come together—job seekers, employers, business professionals, interns, and more.

As we all know, social media is heavily used especially by the Y and Z generations. Since these groups share a common concern around career, LinkedIn usage has grown significantly over time. In the past, it was very difficult to reach high-level executives who had reached the peak of their careers.

Today, thanks to LinkedIn, we can follow their stories—and even get the chance to contact them. This sense of equality is perhaps the most important feature of the platform. It’s a social network where top executives, business owners, and CEOs can share their thoughts, while job seekers can share their CVs on equal footing—making it valuable for everyone.

Providing the most effective solution for modern career and networking needs, LinkedIn was acquired by Microsoft in 2016 for $26.2 billion. Research shows that 2 people join the platform every second and that 80% of B2B decision-makers are on LinkedIn.

If You’re Considering Advertising on LinkedIn, This List Is for You:

• A platform with 610 million registered users, growing every day
• The country with the highest number of members is the USA
• 55% of companies have a LinkedIn account
• Mobile usage accounts for 60% of total usage
• Users spend an average of 22 minutes per month on the site
• There are 5 million active job listings
• 40% of users visit LinkedIn every day
• Nearly 160 million people use LinkedIn in the USA alone
• There are 50 million student or recent graduate members
• Turkey ranks 15th worldwide by number of users and is rapidly rising
• 5 million accountants are LinkedIn members today
• 45% of millionaires are active users
• There are 50 million decision-makers on the platform
• 55% of users are male, 45% are female
• 13% of the millennial generation (ages 15–34) are LinkedIn members
• Marketing professionals consider LinkedIn content to be much higher quality than content on other platforms
• If you want to invest in content marketing for your brand, LinkedIn is the number one platform
• 1 million articles are shared every day, and 44% of senior executives read these articles
• There are 5 million MBA graduate members

The Benefits of LinkedIn Ads

With LinkedIn ads, which perform especially well in B2B and detailed targeting, you can contribute to both your brand’s sales and brand awareness. Through highly niche audience targeting, you gain strong advantages in perception management and brand recognition.

When selecting your target audience, you can filter by:

• Location
• Company name
• Industry
• Company size
• Job title
• Seniority level
• Skills
• Schools
• Degrees
• Areas of focus
• Groups they belong to
• Gender
• Age
• Years of experience

These targeting options make LinkedIn one of the best digital marketing channels for your brand or product.

Before You Start Advertising

As with all marketing activities, you must define your strategy before launching your campaign. No matter how effective the platform is, you can always increase your potential with proper targeting and a well-thought-out
campaign design. In this context, you can review our LinkedIn Ads services as MODD/group.

3-Stage Process Management

1 – Pre-Campaign Strategy Development

• Defining campaign objectives
• Defining the target audience
• Conducting competitor analysis
• Selecting ad models
• Setting the campaign budget

2 – Campaign Creation

• Writing campaign copy with a professional copywriter
• Graphic design work and visual creation
• Developing strong calls to action
• Launching the campaign

3 – Process Management and Reporting

• Managing campaign performance
• Carrying out optimization work
• Reporting and presentation

LinkedIn Ad Models

• Sponsored Content

With Sponsored Content, you can promote key information about your company to a larger audience via the LinkedIn feed. For example, as MODD/group, we promote valuable content from our blog to reach more people, boost brand awareness, and drive traffic to our website.

• Text Ads

Text Ads appear at the top sections—especially on desktop—as a text-only format. You can add your logo, but no other visual.

• Sponsored InMail

This highly targeted ad model can be extremely effective depending on your campaign’s nature. It allows you to send sponsored messages directly to the inboxes of people working in specific departments of companies you’ve pre-selected. You can address people by name and present your product or service directly to your target audience.

• Display Ads

These are the ads that appear in the right-hand column, especially on LinkedIn’s desktop version. You can generate strong returns with these ads if you prepare them in line with your target audience.

Formats and Impact Areas

On LinkedIn, just like on other social media channels, you can create ads in different formats such as carousel, video, or single image. On a platform used by 15 million professionals in Turkey, the choice of format is just as important as the ad model itself.

Minimum Budgets for LinkedIn Ads

Within the platform’s “Campaign Manager”, the minimum daily budget is listed as $10, which applies especially to sponsored updates. For Text Ads, the minimum CPC is $2. Of course, all budgets vary depending on the audience you choose.

The Most Effective Platform for B2B: LinkedIn

As mentioned at the beginning, you can introduce your brand on LinkedIn to many brand managers and business owners. For example, as MODD/group Advertising Agency, we periodically promote the content we publish on our blog as sponsored posts, targeting executives in specific industries.

In this way, our target audience gains valuable information and can contact us if they would like to learn more. With features such as company-based targeting and role-based targeting, you can deliver your ads precisely to the people you want.

Gain New Followers with “Follow Company” Ads

If you are newly positioning your brand on LinkedIn, increasing your followers can be a major challenge. “Follow” ads that appear on members’ feeds not only help you grow your follower base but also increase your brand’s perceived credibility.

Summary:

If you define a solid campaign strategy and select the right target audience before planning LinkedIn ads, you can achieve very strong results. Particularly in B2B, LinkedIn offers much more comprehensive targeting options compared to other social media platforms. When combined with content marketing, you can create both brand awareness and new business opportunities.

Also, remember that it’s important to work with professional agencies when running ad campaigns. Well-optimized and strategically designed campaigns will always generate maximum value with minimum budget.

To learn more about LinkedIn ads and use the platform more effectively for your brand, you can contact our team or review the LinkedIn Ads section in our services.

Content you may find interesting:
15 Effective Social Media Strategies,
Content Marketing in 10 Steps,
2020 Digital Marketing Trends

MODD/group
Team