You can enjoy well-targeted ads for your brand with LinkedIn ads, in which you can categorize your target audience in detail.
Let’s take a look at LinkedIn first.
LinkedIn is the largest social media platform preferred by the professional business world. It is an especially useful platform, in which employees in the business world can get in touch with other people and share their experiences.
The career concept has been one of the major problems of mankind with ever-changing financial indicators and technological trends. In this respect, LinkedIn became a platform, which meets more than 600 million people worldwide, including jobseekers, employers, professional businessmen, interns, etc., from the first day it was launched (2003).
As we all know, social media is widely used for generations Y and Z. When the common characteristic of this audience is worrying about their careers, LinkedIn usage increases with each passing day. In the past, it was quite challenging to get in touch with business people who are at the top of their careers.
Today, we can follow their stories and even have a chance to get in touch with them with the help of LinkedIn. Perhaps, equality is the most important feature of this platform. As the most important businessmen, employers, and CEOs can share posts, job seekers can also share their resumes on this social media platform, and of course, this provides value for everyone.
Today, LinkedIn is offering the best solution for career and networking concepts, and it was acquired by Microsoft in 2016 in exchange for 26.2 billion dollars due to its increasing importance. According to the research, 80% of the B2B leaders have accounts on LinkedIn, which two new users join every two seconds.
If you are planning to launch an ad campaign on LinkedIn, then this list is for you:
You can contribute to the sales and awareness of your brand with LinkedIn ads, which you can enjoy a great performance, especially in B2B and detailed targeting. You can achieve important benefits in perception management and brand awareness with extremely niche target audience impressions.
LinkedIn offers one of the best digital marketing alternatives for your brand or product with many targeting options while choosing your target audience, such as:
Just like in all marketing efforts, you need to decide on your strategy before you launch your ad campaign. Regardless of the effectiveness of your platform, you can always improve your potential with the right targeting and a well-thought ad campaign design. In this respect, as MODD/Group, you can check our LinkedIn Ads service.
LinkedIn Ad ModelsYou can promote any information your company wants to highlight to more users on their LinkedIn feed with sponsored content. For example, as MODD/Group, we increase our brand awareness and attract traffic to our website by promoting useful content we publish on our blog page.
Text ads are an ad model that is placed on the top of the feed and used as only text. You can add your logo but no other image.
This ad model, which offers the perfect targeting, can be quite practical depending on the nature of your campaign. This is a sponsored mailing feature, in which you can directly send messages to the inbox of the employees of a predetermined company or department.
You can call the viewers directly with their names in this model and promote your product directly to your target audience.
These are the ads located on the right sidebar of LinkedIn’s desktop version. You can enjoy effective conversions with these ads, according to your target audience.
Just like on other social media platforms, you can create different types of ads on LinkedIn such as carousel, video, or a single image. Besides the choice of your ad model, your choice of ad format matters a lot.
The minimum daily budget is set as $10 on the “Campaign Management” page on the platform and of course, this is an optional feature for sponsored updates. Besides, CPC for text ads is $2. Your budget may vary depending on your target audience.
As we mentioned at the beginning of the guide, you can promote your brand to many brand managers and employers on LinkedIn. For example, as MODD/Group Ads Agency, we promote some of our blog posts at certain times to the executives of the sectors we target.
In this way, we educate our target audience and if they want to get more information, they can contact us. You can promote your ads to the people you want with features such as choosing a certain company or a certain position at a company.
If you are new on LinkedIn with your brand, attracting new followers can be a problem. While “follower” ads, visible on the member pages can increase your followers, they also increase your brand awareness.
You can get the best results when you develop a good campaign strategy and choose the right target audience before you plan your LinkedIn ads. The targeting options on LinkedIn are much more comprehensive compared to other social media platforms, which offers effective results, especially in B2B. You can enjoy increased awareness and new business opportunities, especially with content marketing.
Keep in mind that you need to get support from professional agencies while running your ad campaigns. Well-optimized ad campaigns with clever strategies will let you enjoy the maximum benefits with a minimum budget.
You can contact our team to get more information on LinkedIn ads and effectively manage your brand on the platform or you can refer to our LinkedIn ads in our services section.
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