Digital marketing’s indispensable advertising tool, the banner, is consumed heavily today. Many brands use banner ads—either on the Google Display Network or on specific websites—to promote their products. Did you know that more than 50% of consumers do not click on banner ads because they do not trust them?
If you approach your banner advertisements more professionally, you can significantly reduce this percentage and create a much more efficient digital marketing campaign. Many websites contain so many ads that they genuinely irritate users. In addition to being potentially harmful, the risk of being misled by fake products is one of the main reasons why people do not trust banner ads. Even today, Google removes more than 1 billion banner ads from publication each year.
As MODD/group, we strive to be highly meticulous when designing banners.
Instead of using every available ad size, we focus on formats where we can truly be effective. Sometimes a product cannot be properly communicated in every banner dimension. In such cases, rather than using all sizes, we select the formats that communicate the message best, thereby increasing the campaign’s performance.
