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Creating a Brand Story

 

Creating a Brand Story

We have provided support to many brands to create their brand story.

Today, we know very well that brands do not sell products but stories. Just like everyone has stories, brands have them too. They must have. You need something to tell to be a powerful brand. Great brands need powerful and effective stories to connect with their consumers.

Let’s assume that you are reading a book or watching a movie that you do not want to quit. The thing that makes it exciting is its story. As MODD/Group, we handle the stories of the brands similarly. If the consumer who reads your story wants to purchase from you, then you are successful.

Our goal is to establish an emotional bond between your brand and your target audience and let them empathize. While doing so, we prefer an effective and unique language. While simplicity is a vital element, we also pay attention to keeping it short.

 

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Important tips to consider while creating a brand story:

  • Should not change constantly
  • Must appeal to emotions
  • Must be inspiring
  • Create motivational effect
  • Must be an energizer (Tom’s Shoes)
  • Can create visuals in the minds of consumers
  • Must be able to empathize
  • Must consist of short paragraphs
  • Supported with relevant images and video
  • Can be customized when needed and must mention personal challenges
  • Must focus on humane aspects
  • Must leave the main idea to the consumer
  • Should avoid academic, technical, and slang words

Don’t Stray Away from Your Story

Today, brands that protect and own their stories live longer on the market. Brands that forget their stories leave their places to those who make them better. Especially in the marketing world, everything has been changing quite fast for the last 15 years. This process becomes more challenging with the use of social media. According to the new marketing order, the most important factor of the internet is the content. We benefit from this and turn your story into an indispensable for the digital world.

Just like interpersonal relationships are the core of the business, relationships with brands and people are the core of success. You can establish an accurate bond with your consumers on all communication channels with the story we are going to prepare with the tips above.

 

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Your Story Should Not Include Marketing

Your brand may include content about marketing in every stage but if we are talking about a story that brings your brand to existence today, being sincere and humane will be much more meaningful. As MODD/Group, we listen to your entire story with Q&A forms and rewrite it with our professional copywriters.

Let’s arrange a meeting now!

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