X is a platform where someone might simply say “wish you all a great week,” while presidents address the entire world. Named after the chirping sound of a bird, X has become one of the most important social media platforms globally. Advertising models that offer major marketing opportunities for brands can quickly turn into crisis management if not carefully planned.
More than 500,000 tweets are shared every minute. In one single day, the total number of tweets is equivalent to a 10-million-page book.
Considering these numbers, advertising on X can be highly advantageous for your brand. With the expertise of the MODD/group team, we help you design the most effective campaign. Is there a secret to a memorable advertisement? Absolutely. With strong visual content and the right copywriting, you can build an impactful ad campaign with us. The key is to fully understand the platform and prepare the most optimized campaign.
With campaign optimization and performance evaluation after the first week, we ensure that you reach the ideal target audience with the lowest possible budget. While X used to appeal mostly to brands with large budgets, today you can run ads regardless of your budget size.
X’s advertising options are mainly divided into three categories:
Promoted Tweets, Promoted Accounts, and Promoted Trends.
In this model, your ads are shown to users outside your follower base but within your selected targeting. Since costs are calculated based on engagement—not impressions—this is the most commonly used ad format.
Once your target audience is selected, your account appears under the “Who to Follow” section. Since promoted accounts are placed at the top, visibility and discoverability are very high. Again, costs are based on users following you, not ad impressions.
This model is ideal for short-term campaigns aiming for rapid engagement. Your brand can appear among trending hashtags, generating high levels of interaction.
You can also run video ads and website traffic campaigns on X. Most importantly, you can tailor your ad campaigns according to language preferences. By targeting users based on the platform language they use, you can reach audiences in different countries and languages.
For example:
A brand promoting a real estate project in Turkey could effectively target Arabic-speaking users living in Turkey. By creating multi-language campaigns, you can significantly increase your potential sales.
In addition to standard X ad models, the newly introduced Lead Generation Cards allow you to obtain high-quality customer data with ease.
For more details, you can contact the MODD/group advertising team via our contact page.
