The design and creativity in the advertisements of brands are considered the core business of advertising agencies. Today, the gap between brands and consumers is increasing every passing day. Similar phrases, unrealistic promises, and unsuccessful brands are betraying the trust of consumers for brands more than ever. This also increases the need for great and successful advertising campaigns. Advertising campaigns that are not well thought out are trying to make a difference with a very large budget. However, you can enjoy a better effect with less budget with a well-designed advertising campaign. In fact, this is the secret to success.
There are many debates going on all around the world about environmental pollution for solid reasons. However, besides this, there is other pollution going on 24/7. The mental pollution caused by the never-ending advertising war on television, radio, magazines, and even on the streets. We are being flooded by marketers with unsolicited commercial messages no matter where we go. It is no surprise that we do not believe in branded messages anymore. Thus, advertising campaign design is a process that requires a real vision. When simple but creative language that identifies the need is well combined with real design elements, your brand can stand out from the competition easily.
While designing an advertising campaign, it is very important for integrity and message to be equally conveyed on all platforms. As MODD/Group, we discuss the entire campaign in detail first and examine the advertising elements. Also, what kind of advantages do preferred communication tools offer us, determine the form of these materials. For example, we can design the messages more clearly if we are going to make a special targeting on LinkedIn.
While searching on Google, watching TV, listening to the radio, outdoors and of course, on social media. What matters here is how you plan your budget. Recently, brands give more importance to digital advertising campaigns. In this case, as MODD/Group, we help your brand to stand out by creating active campaigns on the Google search engine, YouTube, display ad networks, and all social media platforms by using Google tools as a part of our digital campaign.
What is a good design? In fact, this is a highly debated topic. For us, the good design is:
Innovative.
Aesthetic.
Helps to understand a product.
Reliable.
Minimalistic.
According to these, we handle your campaign within the scope of the following understandings:
