Brand positioning is the summary of what you need to reach the right target audience, on which you need to focus. Although most brands on the market share the same production standards, technology, and ingredients, some brands can make their products stand out with more targeted communication strategies. Positioning is the starting point for brands to gain a competitive advantage by building powerful brand awareness. In their brand positioning strategies, brands must tailor their image according to the distinctive product and service they offer and to the consumers in their target market.
In short, you need to create the DNA of your brand.
The story that brands create in the minds of the consumers must be the most vital strategy for brands, which makes success much easier for them when they focus on the message and go after it. When you think about the safest car in the automotive industry, we all think about the same brand (Volvo). Many brands try to position themselves in the minds of consumers in many categories in their market. Here, as MODD/Group, we focus on the best part of your brand and work to make it shine.
Let’s keep giving examples from the automotive industry:
Mercedes is perceived for its comfort
BMW is perceived for its driving pleasure
Ferrari is perceived for its speed
Toyota is perceived with the family concept
Tesla is perceived with electric cars and innovation
Mini Cooper is perceived as the car for youth and those who feel young
Bentley is perceived with its luxurious concept
All these brands design their communication accordingly to maintain this perception. You need to find the best field for your brand and position your brand in the minds of the consumers accordingly.
You can be a brand that identifies with a certain situation or condition. For example, pizza brands want to identify themselves with football games and sports competitions. Snack brands want to identify with special occasions such as New Year. We help you to identify your brand with such occasions or events.
Brands that succeeded to be powerful can address themselves with their symbols. For example, the star on the car, or the crocodile on the t-shirt.
In almost all markets, the first brand always makes more than others and leads the market. Today, brands such as the world brand in the soda industry or the coffee shop we always visit in the morning lead the market by holding the majority of the market share.
These brands establish such a bond with their consumers that they make them believe they are different from others. Their consumers believe they feel better and superior. We think we hear the brands that come to your mind… Brands such as American Express, Chanel, and Rolls Royce can be great examples of these brands.
Some brands focus on the lifestyle of their consumers and offer them a sense of belonging. We define ourselves with these brands. For example, we talk about our lifestyle by preferring Vans or Converse as sneakers.
Some brands have a place in history or have been the topic of many movies and TV series. These brands managed to go beyond a commercial enterprise and became brands adored by society. Harley Davidson and Levi’s 501 are some of these examples.
