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Influencer Marketing

Influencer Marketing

Influencer marketing is letting influencers (or micro-influencers) with plenty of followers on social media platforms such as YouTube, Facebook, Twitter, or Instagram promote your products or their experiences to their followers. Today, we spend more time online as social media started to take a more active part in our daily lives and the influencer concept emerged as some accounts attracted more attention than others.

What Is Influencer Marketing?

It is a kind of word-of-mouth marketing model. The perception of your potential customer about your brand may be affected when information about your brand is shared by the accounts, whom they follow. Many social media users pay more attention to branded messages with experiences rather than ads. As MODD/Group, we can increase your exposure in the digital world by partnering with influencers or micro-influencers, which will provide the best returns in line with the objectives of your brand.

We offer effective services for your brands with processes such as:

  • Influencer Determination
  • Mutual Strategy Development
  • Measuring the Results

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Influencers Are Different from Celebrities

To put it simply, sometimes 10-minute-long influencer videos can be more effective than 30-second ads for your target audience. In fact, you should not confuse influencers with celebrities. Influencer accounts are always in touch with their followers. They can be anywhere and can be effective and decision-makers in many different fields. For example, you can find plenty of influencers on YouTube in fields such as financial literacy, cybersecurity, photography techniques, automotive, etc.

What Do We Do?

  • Influencers for your ad campaigns do not have to be famous people all the time, you can even prefer regular people and even animals or funny or anonymous accounts. What matters is the influencer must align with the campaign and target audience. The relevance of these accounts to your brand is the fact that it can directly affect your campaign performance.
  • We offer partnership in targeting the social media audience of non-competitive organizations to reach and target new potential customers. You can find plenty of examples of this on the internet.
  • We ensure brand freedom and customer trust by encouraging influencers to an objective evaluation of the products or services influencers.
  • Influencer campaigns do not have to be product or brand-oriented all the time. We think outside the box and look for new ways to promote your business.

Opinion Leaders of Social Media

It is a quite natural process for some people who regularly post on social media platforms and acquire a large follower base to be opinion leaders on certain topics. We all know that the most effective sales take place when any of our friends or family members share their experiences with a product or service in our daily lives. It is because we believe in people we love and trust. Their experiences can be more realistic than the promises in the ads. Therefore, as a digital marketing agency, MODD/Group recommend brands work with at least one or two influencers during their digital campaigns.

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Micro-Influencer

These accounts, which have a lower number of followers but offer more engagement with lower budgets, can be ideal for low-budget campaigns. You can consider accounts that have between 10k and 50k followers as micro-influencers.

Macro-Influencer

These are accounts with more than 500,000 followers. Although their engagement rates are low, they offer great exposure. You can get the best results with high-budget campaigns.

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