Corporate identity design is the visible face of a brand. What matters here is the identity must be designed with high aesthetic concern, ensures integrity, and must be easy to understand, and effective. Corporate identity studies must be carried out by professional teams and worked into the smallest details. Unlike common belief, corporate identity is not only about the logo, business cards, and letterheads. You can perceive it as an investment in the future of your brand. Your corporate identity, which you can use in B2B and B2C operations, is the first step in increasing your brand awareness.
A well-designed corporate identity is one of the most important elements that will keep your brand in mind. Visual communication is a vital concept here. Also, corporate identity may vary depending on sectoral needs. For example, corporate identity elements for hotels and the automotive sector are completely different.
As MODD/Group, we create your corporate identity guideline at the end of the entire corporate identity process and design many articles such as the constant constitution of your organization and content in this booklet.
It covers many corporate communication materials, which may vary depending on your sector, and includes:
Your logo is the signature of your brand. Thus, it is one of the elements that must be handled professionally. Today, all brands have a logo. Some brands engage in marketing activities with typographic logos and some brands engage in these activities with symbolic logos, by choosing the logo that they believe best describes their brands. Logos can give hints to the consumer about what they do with the colors, symbols, and typographic tricks they are made of.
An advertising campaign with an unaesthetic logo will suffer challenges to being aesthetic.
The MODD/Group design team created a “checklist” for effective logo characteristics.
