Brand naming is an important effort in every sense. You will start the competition one step ahead when you set out with the right brand name.
If you will only wait for the inspiration to find the right brand name, this process can be quite challenging for you. The key to being a powerful brand depends on a well-thought brand name that sticks in the mind. Also, finding a good name does not mean that the brand will be a powerful one. Thus, brand naming, which is one of the most challenging tasks, can be completed in a very short time or take a serious time.
As an advertising agency with the most project experience in the construction industry for ten years, we had the chance to work with nearly 130 brands. Today, families are living in these projects and these names will be pronounced by families for the following 20-30 years. Also, we create many startup names in our MODD/Startup section, which serves in the entrepreneurship field and touches the lives of many.
Especially Dozens of Names Have Become Brands Today in Branded Housing Industry
Luxera, Devrediyorum, Univa, Nexus, Livera, Erato, Intro Property, Atiye Residence, Palm Marin, Dr. Kalko, Projeskop, 360 Proje are just some of these brands. You can refer to our references for more.
What We Consider for Finding a Good Brand Name:
MODD is the abbreviation of “Motivation of Design Disciplines”. We had a motto while establishing our agency. We were not going to be just an advertising agency but a design center with vertical initiatives from different industries, venture projects, and product designs. Therefore, we started with the story of bringing all design disciplines together. In the past 10 years, we had two analogies “mode” and “mood”, but we still managed to be a powerful brand in our industry. Don’t we have any advantage? Of course, we had. The fact that words such as MODD, MOD, and MODD were not used on Google a lot provided an advantage to us in organic rankings. This is one of the advantages of not preferring generic names.
Why Should You Avoid Generic Names?
Today, we all optimize everything for the Google search engine (in terms of brands). Therefore, a generic name you are going to choose for your brand may put you in a difficult position in the search results. Things will be easier for you when you prefer undiscovered, short, and phonetic names. If you take a look at the names of new startups, you can easily notice that some of their reasons are based on this fact.
In Summary, 5 Most Critical Factors for Brand Names:
