Facebook Ads

When used professionally, Facebook ads are an extremely effective medium. On Facebook, you can advertise using images or video content. As MODD/group, we have managed to increase both sales and brand awareness by running Facebook ads for hundreds of brands.

As one of the leading digital platforms and the world’s largest marketing channel with 800 million daily users, Facebook is an invaluable space for brands to market their products.

Things You Should Know Before Starting:

• Facebook users spend 50% of their time on the news feed.
• 63% of smartphone users encounter at least 2 ads per day.
• On average, users check the Facebook feed 7 times a day.
• 74% of users access Facebook through mobile devices.

Important Points to Consider

• Short, simple, and clear text
• Since Facebook ads operate on an auction model (similar to Google), professional moderation is necessary.
• You can create separate ad campaigns for different devices.
• You can change visuals and messaging for different target audiences.

There are 10 main advertising models on Facebook. Depending on your brand’s goals, we integrate these ad types and manage your ad budget in the most optimized way. Before launching a campaign, we provide brands with detailed presentations about Facebook ad models and decide together which formats will be used.

You can choose traffic ads to drive users to your website, or preference-based conversion ads—such as membership or sales—by adding the Facebook conversion pixel to your site. You can also run ads directing users to your Facebook page to increase followers and enhance your visibility.

We Match Facebook Ads With the Right Target Audience

When designing your Facebook ad campaign, we determine the audience most likely to like, engage with, and respond to your ads.

• Country
• City
• Gender
• Age
• Interests
• Education Level
• Marital Status
• Job Title

By using these targeting options, we ensure your marketing budget is spent efficiently and delivers maximum performance.

The Importance of Design

Millions of ads are published on Facebook every day. Capturing consumer attention is becoming more challenging with each passing day. At MODD/group, we prepare every element of your advertising content with great care from a design perspective. With 10 years of experience and performance reports from hundreds of brands, our team creates the most effective design for your brand and revises visuals when necessary based on performance data.

Considering that 95% of computer users in our country use Facebook, professional campaign management on such a major advertising platform is extremely critical for brands. If you would like to get information or support for your campaign, feel free to contact us.

You can find more information in our article on what social media agencies can bring to your brand.