YouTube, which is the second-largest search engine in the world, offers effective campaign conversions with its ad models. YouTube is the largest video platform in the world, and you can find information on almost everything you are looking for on the platform. It is the first brand that comes to mind when the video is in question, and it has more than 1 billion users all around the world. Every day, hundreds of millions of hours of video are watched and these statistics are increasing by 50% every year.
Considering these statistics, brands allocate a considerable part of their digital marketing budgets to YouTube.
YouTube is constantly growing since it is the right platform for every customer and it is fully integrated with Google. Your YouTube ad campaign costs are calculated based on the clicks of your viewers. For example, if a YouTube user will skip your ad before 30 seconds, you will not be charged. In this way, your ads are only exposed to users who are interested in them. Just like on other social media platforms, you can also target details such as age, gender, location, or interest areas. Today, you need at least 45 seconds of video to launch a YouTube ad.
They are ads that rank at the top of the video search results on YouTube.
They are banner ads pop up in YouTube videos or are located next to these videos.
It is the most preferred ad model. Your ad is shown in videos that you target. Your video cannot be skipped for 5 seconds and then the user can skip it. You will not be charged in case it will be watched for less than 30 seconds.
Due to these statistics, your marketing efforts will be highly successful. This is why YouTube ads are the most popular ads on digital marketing platforms. In fact, in the new world order, launching an ad promotion on YouTube is similar to launching an ad campaign on television. Today, the view rate of YouTube is much more than all television channels. Moreover, you can measure and target these ads and design different campaigns for your different products. According to a study, the conversion of YouTube ads is 80% more compared to the ad campaigns launched on television channels.
You can contact MODD/Group ads team for more information and meet your brand with millions on YouTube with well-thought and -designed videos.
