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Date
2017-2020
Services Provided
Website
Social Media
Medical Tourism
Full Service
Domestic Advertising
International Advertising
Client
Şafak Sağlık Grubu
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Avrupa Şafak
As part of the Şafak Healthcare Group, Avrupa Şafak Hospital has become a significant brand thanks to its strategic location in Istanbul’s Gaziosmanpaşa district. Managed by MODD/group Advertising Agency, the hospital’s communication efforts and creative solutions have led to a substantial increase in both domestic and international patient numbers over the past two years.
Website
With the new corporate website design, the online appointment system has been fully activated. Thanks to its 100% accessibility across all mobile and tablet devices, along with regularly updated content, the website’s traffic has increased by 460%.
Social Media Management
Through weekly, consistent social media posts, both patients and followers of the brand are informed, ensuring ongoing communication. Managed with a system that provides instant responses to patient inquiries, the social media operations have strengthened the hospital’s engagement with its audience and resulted in a notable increase in appointment numbers.
Domestic and International Patient Advertising
With social media advertising targeting location-based audiences for seasonal priority specialties, appointment numbers have been significantly increased. In particular, international patient campaigns directed toward the Gulf and European regions have provided the hospital with strong medical tourism data, enabling it to continue growing and expanding its services today.