Aile Hospital, operating under the Şafak Healthcare Group, has become a prominent brand thanks to its strategic location in Istanbul Bahçelievler. With all communication activities managed by MODD/group Advertising Agency, the creative solutions implemented have significantly increased the number of both domestic and international patients over the past two years.
With the corporate website design, the online appointment system has been fully activated. Thanks to 100% accessibility from all mobile devices and tablets, along with the up-to-date information available on the website, overall site traffic has increased by 460%.
Through weekly, consistent social media posts, patients and brand followers are informed, ensuring effective communication. With a system that provides instant responses to patient inquiries, social media management has accelerated the brand’s interaction with its patients, resulting in increased appointment numbers.
With social media advertisements that deliver seasonal, highlighted medical branches to location-based target audiences, appointment numbers have increased. International patient campaigns, especially targeting the Gulf and European regions, have further strengthened the hospital’s position in medical tourism. Today, the hospital continues to grow and expand its services with this strong data-driven approach.
